Lidl Alum Rock
We were engaged by Lidl to design a new store for the Alum Rock area of Birmingham. The site was a former public house with car parking and a bowling green on a prominent site at the junction of two major roads. After initial consultation with the Local Authority it became clear that a standard Lidl store would not be acceptable at this site given the prominent site and active frontages to two major roads.
We carefully designed the store with a prominent elevation to the junction of the two roads, in doing so creating a pedestrian plaza in front of the store. This end of the building featured a coffee shop, the first ever within a Lidl store in the UK. The other prominent elevation was re-designed to create an active frontage to the street whilst still maintaining the general layout of a standard Lidl store.
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